Do you remember the days when you would go next door and ask your neighbor who they recommended to work on your house, fix your car, or drill a well? Perhaps that time was yesterday for you, but for most people, it was never. The people coming of age these days spend most of their time looking at their phones. You’ve seen them walking down the street, oblivious to everything including the dog poop they’re about to step in. Okay, but seriously, people are on their phones all the time these days. It’s no wonder that they are using these phones to find everything from the recipes they use to cook dinner to the local contractors they choose to work with. 15 years ago, my mom took a night class at the local community college and learned how to make a website. She made a website for my dad’s remodeling company and almost overnight the phone started ringing off the hook. We were some of the early adopters so we reaped the rewards of being first. Our business flourished for over a decade before the local competition finally caught up and even surpassed our marketing engine. When the phone calls started slowing down, we turned to companies like Home Advisor to generate new business. Man, they worked so dang good we made a killing yet again. A few years later and that started to fade out too. It was at this point that I went back to the drawing board to figure out how to solve this problem once and for all. I asked myself, “What can I do to fix this problem once and for all?” That’s where my journey began almost 5 years ago and it’s led me to this very moment writing these words down for you to read. Here’s how I solved this problem once and for all.
The Foundational Marketing Strategy for a Contractor in the Digital WorldOver the years, I’ve worked with a lot of business owners and have spoken with thousands more. The most successful ones always have 3 things figured out:
- They provide a great experience for their customers
- They made sure to have a professional website
- They understand the value of online customer reviews