Since the inception of Groundwater World, we have had a core group of sponsors that kept us going in the very beginning. Today I want to highlight one of them for their accomplishments in digital marketing and adapting to the information age: MPI Water Solutions.
MPI Water solutions is a company headed by Kendall Evans out of Mallad, Idaho. Serving Southern Idaho and Northern Utah, MPI Water solutions provides well pump and irrigation services. While their specialty is T&L irrigation, their favorite projects to work on involve water well pump installations and repairs.
In the groundwater industry, it’s obvious that most companies are behind the times. That is because this industry has always been driven by word of mouth and the Yellowpages. Now that consumers are shifting to the internet to find local businesses, it’s important for companies in the groundwater industry to adapt to this new environment.
Another sponsor of Groundwater World, Adapt Digital Solutions, was tasked with designing and building a new website for MPI Water Solutions along with Search Engine Optimization and Google Maps marketing. The project was carried out in a way that Kendall is able to see how many visitors his website gets and where they come from. He can also track the phone calls that come through the website and from Google Maps so he can monitor how his marketing is working.
The website has a clean new look that makes it easy for visitors to find the information they’re looking for and make contact when they are ready. Special attention has been given to the written content as well as the technical code that goes into the website so it will show up on Google above the competition.
It’s only been 3 months since the new website launched and Kendall has already seen an influx of calls coming in that weren’t coming in before. This is exactly what he was hoping for. As time goes on, we expect to see more and more people finding MPI Water Solutions when they’re looking for pump installation and repairs in Southern Idaho and Northern Utah.
If you or someone you know is looking for a local marketing expert, check out Chuck and his team over at Adapt Digital Solutions. They can get you set up with a strategy that will work for you in the long term and make sure your company stays busy for years to come.